87. Standing Out in a Crowded Niche: Lessons from Wellness Podcaster Brandee Hommerding

Want to start a podcast but worried your niche is too crowded? In this episode of the Podcast Café, I interview Brandee Hommerding, host of the Healthy Buzz Podcast, about how to stand out in the competitive wellness podcasting space.If you're wondering how to launch a podcast when there are already shows in your industry, this conversation will change your perspective. Brandee shares her journey from thinking about podcasting for years to launching a successful wellness podcast that's approaching 50 episodes, and how she differentiates herself in an oversaturated market.What You'll Learn About Starting a Podcast in a Crowded Niche:- How to start a podcast when your niche feels saturated with competition- Why knowing your target audience is essential for podcast success- The importance of planning listener takeaways before hitting record- How to research podcast guests to maintain credibility and brand alignment- Why conducting research for solo podcast episodes builds trust with listeners- How to overcome perfectionism and actually launch your podcast- Using your podcast as a client resource and business tool- The mindset shift from "podcast planning" to "podcast launching"- How to create anti-diet culture wellness content that stands out- Building a podcast audience when you're not mainstreamKey Podcasting Tips for Beginners:Before you record your next episode (or your first episode), ask yourself: What will my listener take away from this? Entertainment? Education? Inspiration? Having a clear goal for every episode is what separates successful podcasts from those that fade away. Don't just record to record—record with purpose and your listener in mind.Connect with Brandee: Interested in delicious, high-protein recipes? Download your 7-day high-protein plan here: https://beecollectivewellness.com/high-protein-meal-planInstagram: https://www.instagram.com/beecollectivewellness/Connect with me, Hayleigh Hayhurst:Apply to work with us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/checklistWebsite: ⁠https://www.espressopodcastproduction.com/⁠Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQProduced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com