87: Webinars with Heart: How to Reach Your Clients Authentically

In this episode of Revolutionise Your Love Life, Heather is joined by webinar expert Paul Jordan to demystify the world of online webinars for coaches, therapists and heart-centred entrepreneurs. With warmth and clarity, Paul shares how webinars can offer a powerful way to build connection, establish trust and gently guide potential clients toward meaningful work. They explore the fears that so many practitioners face – especially around visibility, sales, and tech – and how Paul’s supportive, step-by-step approach helps to turn overwhelm into calm, confident delivery. If you're someone who wants to reach more people without compromising your values, this conversation offers practical insight and deep encouragement.Key Takeaways:Webinars as Connection Tools Paul shares why webinars are especially suited to coaches, therapists and service-based professionals, allowing clients to get a real sense of who you are before ever booking a call.From Overwhelm to Action Many entrepreneurs freeze at the thought of tech and sales. Paul breaks down his practical system for moving through that freeze into structured, supportive action.Selling with Integrity Heather and Paul discuss the mindset shift from “I shouldn’t have to sell” to “I deserve to be paid for the value I offer,” reframing sales as an act of service.About your host:Heather has been working in mental and emotional health for over 30 years. First as an Art Psychotherapist then as a Counsellor and Couples Therapist.  She now specialises in love and relationship coaching.Heather is a qualified Calling in “The One” and “Conscious Uncoupling” coach, having been trained and mentored by Katherine Woodward Thomas. In addition, she is a long-term accredited member of The British Association for Counselling and Psychotherapy, Health and Care Professions Council registered and a member of The British Association of Arts Therapists.About Paul:Paul Jordan brings over 20 years of expertise in digital marketing and information technology, having worked across diverse sectors including pharmaceuticals, real estate, national security and transport. Alongside this, he’s no stranger to the realities of running a small business himself – which gives him a deep understanding of the challenges that entrepreneurs face when starting from scratch.Paul has a particular passion for helping heart-led professionals who are brilliant at what they do but struggle with marketing. Through his signature online course, one-to-one support and done-for-you services, he guides motivated individuals to market their businesses with confidence, clarity and ease.This podcast is brought to you by Boost and Bloom.