#89 Fail Better: The Science of Not Giving Up with Keith M. Azzopardi.

In this episode of the GROWTH Schema podcast, I sit down with Dr Keith M. Azzopardi, CEO and Co-Founder of Smart Materials and the driving force behind Huggah, for a conversation about innovation, persistence, and the realities of building something that has never existed before.Keith shares his journey from scientist to entrepreneur, reflecting on the failures, lessons, and sacrifices that often sit behind meaningful achievement. We explore the uncomfortable but necessary role of failure in growth, why learning is often born from experimentation, and what it takes to continue pursuing an idea when there is no proven roadmap to follow.We also discuss the importance of sleep and recovery, not as luxuries, but as critical foundations for sustainable performance and wellbeing. Throughout the conversation, Keith offers insights into the mindset required to tackle difficult problems, challenge assumptions, and keep moving forward when progress is slow and uncertainty is high.This is a conversation about resilience, curiosity, and the determination to keep searching for solutions long after others have given up.Song by: Travel Acoustic Hip Hop · Action Alexi#Entrepreneurship #Innovation #Resilience #FailureAndGrowth #Leadership #ScienceAndBusiness #SleepRecovery #Wellbeing #Mindset #GROWTHSchemaPodcast