89. FMCG Marketing in Nigeria: A Practical Masterclass - 'Femi Anthony

Femi Anthony's Article on Experiential Marketing: https://medium.com/@thefemianthony/experiential-marketing-creating-connections-beyond-an-ad-5e990a7744aaIn this powerful continuation of our earlier conversation in Episode 73, we dive even deeper with Femi Anthony—one of Nigeria’s leading minds in marketing.This time, it’s a full-blown masterclass on FMCG marketing: from activation to AI, from consumer insights to cultural relevance, Femi breaks down what it really takes to market and scale in Nigeria’s complex environment.03:33 – What is Activation Marketing in FMCG?17:54 – How to Plan Experiential Marketing in FMCG19:43 – What is the Bedrock of Marketing: Strategy or Creative?30:44 – How to Conduct Consumer Research38:59 – Is Marketing in FMCG Expensive?42:02 – Zikoko as a Marketing Tool47:16 – How AI is Changing the Digital Marketing Space01:03:27 – Lessons from Femi Anthony’s MBA Classes01:08:00 – Understanding Ubuntu Psychology01:11:00 – The Lack of Collaboration in Nigeria’s Business Space01:19:00 – Trivial Games Segment01:22:00 – Closing Remarks