#89 LAUNCH: I Took Her Name with Shu Matsuo Post

“Ask yourself: Why do I have that expectation? And then live your truth.” – Shu Matsuo Post In this episode, Allison Liddle interviews Shu Matsuo Post. They discuss Shu’s new book, “I Took Her Name,” which is about the process he went through to change his name in Japan to his wife’s last name. Through the process in one of the most gender-rigid nations on the planet, he learned more about what women go through to change their names and their identities after they are married. He learned about the expectations that he placed on himself about what success looked like as a man, and he realized how he could live an unscripted life…which felt freer to him. This name changing process opened his eyes to gender inequalities women face daily in many different ways and he’s passionate about being vulnerable so other men can start to have deeper conversations. Shu Matsuo Post is a successful businessperson in Japan, one of the most gender-rigid nations on the planet. He is feminism and zero-waste advocate, a plant-based endurance athlete, and a real estate investor. He lives in Tokyo, Japan, with his wife and their son. Connect with Shu Matsuo Post: https://shumatsuopost.com/en/