#89 Mariya Delano - Fan driven marketing for B2B companies

In this episode of the Inbound4Cast I talk to Mariya Delano about Fan Driven Marketing. The explains how to create superfans and how to involve them in your marketing activities.Questions that we are covering in this episode:- What is your approach to understanding your audience?- How do you use SparkToro does? - How do you create compelling content based on audience understanding? - What does your content creation process look like?- How do you come up with content ideas?- How do you find your fans? - How do you interact with your fans?- How do you help turn customers into actual fans?- Who takes ownership of your fan-driven marketing program? - What percentage of companies already have fans when you start working with them?- How do you market your own agency?