89. Ralph Lauren, Ranching & Regeneration: The Jeanne Carver Story, Part 2

We’re back this week with part two of our discussion with Jeanne Carver! If you didn’t have a chance to listen to last week’s episode, take a pause and definitely go listen to that. In today’s episode, Jeanne dives deeper into the regenerative practices her ranch uses. Jeanne was able to create the first farm group in America to reach the global standards of the Responsible Wool Standard. She shares the processes entailed in becoming part of her farm group and meeting those standards. Jeanne also shares the auditing process for the health of her ranch. Different measurements and metrics are derived from testing and analysis of their equipment and fossil fuel use, methane emissions from livestock, soil, and biomass. These metrics help to inform and guide her to make future business decisions and practices. The information gathered in this testing is huge for the industry as it shows the net positive impact her ranch has in nature with their carbon footprint. This episode helps change the narrative of negative assumptions in animal agriculture, and can help show what the future of agriculture can look like. Resources & Links:Join The Directory Of The WestGet our FREE resource for Writing a Strong Job DescriptionGet our FREE resource for Making the Most of Your InternshipEmail us at [email protected] the Of The West Email ListList your jobs on Of The WestConnect with Jeanne:Visit Shaniko Wool CompanyConnect with Jessie:Follow on Instagram @ofthewest.co and @mrsjjarvFollow on Facebook @jobsofthewestCheck out the Of The West websiteBe sure to subscribe/follow the show so you never miss an episode!Mentioned in this episode:Raising a champion takes more than feed. It’s work, time, and passion. Purina Equine Feed