89: Seltzer Craze
from Assemblage Beverage Podcast Hosted by Assemblage Beverage Podcast
In this episode, Mason and Adam crack open the world of hard seltzers—from the grocery aisle classics to the bar-ready craft versions. They break down the difference between malt-based seltzers (the kind that built the craze with mass appeal, light profiles, and beer-adjacent production) versus spirit-based seltzers made with vodka or tequila (bringing cleaner flavor, higher-quality ingredients, and cocktail-like versatility). The guys discuss how each category fits into the wider drinking culture, where malt still dominates shelves, and how spirit-based seltzers are carving out space as premium, occasion-driven choices. Question of the Day: Malt or Spirit based seltzers? Sponsor: Bubble bubble pop. Crack sizzle bubble bubble pop. Crisp refreshing. Mmmmmm mmmmmm gooood. That’s the sound of a refreshing drink. And you know what goes so good with refreshing drinks? Shoes pizza! Go to tell Chris you need some good pop with your amazing hand made pizza by the man myth the legend himself. Don’t forget to mention Adam and Mason sent you. Go check out Shoe’s at 3300 N. Calumet Avenue in Valparaiso, IN.
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