89: What Is Your One Word? SCORE with Rich Keller

Today I chat with Rich Keller. He spent 25 years as a brand marketing executive at Nabisco, Kraft Foods, Cadbury and Godiva. Throughout his career, he crafted identities, using just ‘One Word’, for some of the world’s most iconic brands such as Planters, Chips Ahoy!, Dentyne and Godiva to name a few. He now travels the country as a motivational speaker challenging people to craft their personal brands using just ‘One Word’.  Rich shares with us how powerful it is to discover your ‘One Word’ and Stand-out Conquer Obstacles and Reach Excellence, in other words, SCORE. Take a few minutes to check out more at www.TheRichKeller.com XOXO Shelly