9: 12 Ways a Smart Coaching Niche Empowers You

Do you have to choose a coaching niche? No.Some say let your niche find you.You can just float around, stay a generalist, coach all sorts of people about all sorts of topics. I think that's a good way to go if you haven't consciously chosen to become an entrepreneur. You haven't yet stepped in the CEO role of your own business.You're just trying this coaching skill set on. You don't expect to earn much. You just love the process.But if you want to leave your current job or current situation and make coaching your career ... if you're serious about being your own boss and being the director of your career why not give yourself all the advantages and take the time to niche your coaching business in a smart and profitable way?It's a strategic approach, and an internal shift as well, away from thinking like practitioner to becoming an entrepreneur. Treating your business as a living entity that grows and changes with you over time.I'm about to illustrate the advantages that come with focusing your business on a unique audience and niche. And notice how one advantage leads to another.One smart decision makes everything easier and empowers you for long term success and exciting turning points in your business and life that you can't even imagine yet.First a quick suggestion ... if you are agonizing over your coaching niche let's have a STRATEGY SESSION.It's okay if you haven't done anything yet to build your business.It's equally okay if you've tried one or more niches and, for whatever reason, it's not working for you.In our session I'll ask you questions to uncover possibilities. We'll identify a fantastic target audience for you, and brainstorm what they most want and how to apply your gifts and skills to help them get it.Knowing you audience and niche will give you a profound sense of direction and focus for you coaching business. I'd love to work with you. So now for those advantages to targeting a specific and narrow audience and designing a smart and profitable niche around that group ...#1 You Have a Solid Direction and FocusI remember when I started coaching without a niche how aimless and lost I felt. Every day was a head scratch. My brain searching around for purchase. What should I do?First, I went to friends and family to convince them to hire me -- the low hanging fruit. But those clients didn't stay long. And I didn't have the heart to charge them much.I also noticed how hard it was to get them to focus. They brought weak agendas. There wasn't a clear enough goal or a big enough why. It was as if my lack of focus didn't inspire them to commit to serious process or changes.I came away with some fluffy testimonials about the value of my coaching but little sense of true impact.After exhausting people I knew, I palpably experienced that uncomfortable sensation of having to beat the bushes to flush out potential clients.My marketing was pitiful but I worked so hard trying to interest people in coaching.Having a solid niche replaced that aimless, listless feeling with certainty and focus.#2 Your Message Stands Out and Grabs AttentionIt's not easy to get attention ... (find more Show Notes here.)