EPISODE · Jan 17, 2024 · 41 MIN
#9 - Matt Bolian: Evolutions of SDRs - Surroundbound and Content-Driven Strategies in B2B and SaaS
from A Slice of SaaS
Join us on another episode of A Slice of SaaS - We've got a special guest today—Matt Bolian, Co-Founder and CEO of Supered.Matt brings a wealth of experience and insights to the table, redefining the role of Sales Development Representatives (SDRs) in the digital age.Key Points:✔️ SDRs Redefined: Matt shares his take on the transformation of Sales Development Representatives, envisioning them as strategic players guiding value through branding and community engagement.✔️ 'Surroundbound' Strategy: Explore Matt's groundbreaking approach, 'surroundbound,' reshaping how SDRs connect with potential customers across digital platforms.✔️ Content-Driven Future: Discover the shift towards a content-driven SDR role, leveraging the power of edutainment and dynamic marketing-sales strategies.✔️ Challenges & Triumphs: As the Co-Founder and CEO of Supered, Matt offers insights from his journey, providing practical lessons and strategies for success.Follow Matt on Linkedin:https://www.linkedin.com/in/matthewbolian/Follow Andreas, Hubex co-founder, on Linkedin:https://www.linkedin.com/in/andreaskongstad/Follow Hubex on Linkedin:https://www.linkedin.com/company/hubexhq/ Hosted on Acast. See acast.com/privacy for more information.
What this episode covers
Join us on another episode of A Slice of SaaS - We've got a special guest today—Matt Bolian, Co-Founder and CEO of Supered.Matt brings a wealth of experience and insights to the table, redefining the role of Sales Development Representatives (SDRs) in the digital age.Key Points:✔️ SDRs Redefined: Matt shares his take on the transformation of Sales Development Representatives, envisioning them as strategic players guiding value through branding and community engagement.✔️ 'Surroundbound' Strategy: Explore Matt's groundbreaking approach, 'surroundbound,' reshaping how SDRs connect with potential customers across digital platforms.✔️ Content-Driven Future: Discover the shift towards a content-driven SDR role, leveraging the power of edutainment and dynamic marketing-sales strategies.✔️ Challenges & Triumphs: As the Co-Founder and CEO of Supered, Matt offers insights from his journey, providing practical lessons and strategies for success.Follow Matt on Linkedin:https://www.linkedin.com/in/matthewbolian/Follow Andreas, Hubex co-founder, on Linkedin:https://www.linkedin.com/in/andreaskongstad/Follow Hubex on Linkedin:https://www.linkedin.com/company/hubexhq/ Hosted on Acast. See acast.com/privacy for more information.
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#9 - Matt Bolian: Evolutions of SDRs - Surroundbound and Content-Driven Strategies in B2B and SaaS
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