9 Steps for a Successful CPL Campaign
from SmartBug Media Audio Blog Hosted by SmartBug Media
Paid media is a great opportunity for just about anyone—especially businesses that are just getting started in the world of digital marketing. If your contact database is lacking and you are looking for a relatively quick way to expand your contacts, a cost per lead (CPL) campaign may be perfect for you. A CPL campaign is when an advertiser pays a publisher any time a user takes an action on the publisher’s website that generates a lead for the advertiser. It is one of several types of pricing models you can choose from in the paid advertising space.
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