EPISODE · Oct 3, 2024 · 26 MIN
#9 - Steven Ledgerwood: From CRO to CEO and the Dynamics of the Market
from growth path · host Andy Culligan
We invited Steven Ledgerwood, CEO of Capsule, onto pickle juice to discuss the business and the market. Our host Andy Culligan and Steven openly discussed the business from a CEO's perspective, challenges in the market, Private Equity and having great people on the team. ➡️ Key topics - Overview of Capsule's CRM - growth, market, and position - Acquisition of solution with additional capabilities - Moving needs of ICP into product - Challenges in Marketing - categories of volume, traffic, and sign ups - The US market and countries with different languages - where to focus and how - The dynamics of being Private Equity backed - Transition from Chief Revenue Officer to Chief Executive Officer - A support structure and a trusted resource to help connect the dots - The importance of surrounding yourself with a good team View Steven Ledgerwood's Linkedin: https://www.linkedin.com/in/sledgerwood/ 🧐 Learn more - Subscribe to the podcast ► https://open.spotify.com/show/6h3X5P0kWkt62woYZRWDZU - Learn more about purple pickle ► purplepickle.io - Get more content ► https://www.purplepickle.io/content - Contact purple pickle ► https://www.purplepickle.io/contact - [Free B2B SaaS GTM Guide] ► https://go.purplepickle.io/guides/navigating-scaleup-gtm
What this episode covers
We invited Steven Ledgerwood, CEO of Capsule, onto pickle juice to discuss the business and the market. Our host Andy Culligan and Steven openly discussed the business from a CEO's perspective, challenges in the market, Private Equity and having great people on the team. ➡️ Key topics - Overview of Capsule's CRM - growth, market, and position - Acquisition of solution with additional capabilities - Moving needs of ICP into product - Challenges in Marketing - categories of volume, traffic, and sign ups - The US market and countries with different languages - where to focus and how - The dynamics of being Private Equity backed - Transition from Chief Revenue Officer to Chief Executive Officer - A support structure and a trusted resource to help connect the dots - The importance of surrounding yourself with a good team View Steven Ledgerwood's Linkedin: https://www.linkedin.com/in/sledgerwood/ 🧐 Learn more - Subscribe to the podcast ► https://open.spotify.com/show/6h3X5P0kWkt62woYZRWDZU - Learn more about purple pickle ► purplepickle.io - Get more content ► https://www.purplepickle.io/content - Contact purple pickle ► https://www.purplepickle.io/contact - [Free B2B SaaS GTM Guide] ► https://go.purplepickle.io/guides/navigating-scaleup-gtm
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#9 - Steven Ledgerwood: From CRO to CEO and the Dynamics of the Market
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