#9: Tyrimų vaidmuo prekės ženklo strategijos kūrimo ir vystymo kontekste

from MR hackers · host MR hackers

Sėkmingam prekės ženklui reikia aiškios ir veikiančios strategijos. Tačiau strategija vis dažniau tampa žodžiu, kurį mes vartojame įvairiuose kontekstuose, neretai net nesusijusiuose su pačia strategija. Šios tinklalaidės metu kalbiname verslo strategą Gediminą Galkauską, kuris padeda dekonstruoti šios sąvokos esmę, pasidalija savo įžvalgomis, kur strategijos kūrimo ir įgyvendinimo etape atsiduria tyrimai ir pasidalija savo patirtimi taikyti #Playingtowin modelį.

Episode metadata supplied by the publisher feed · Published May 21, 2021

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#9: Tyrimų vaidmuo prekės ženklo strategijos kūrimo ir vystymo kontekste

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