90 - DTC optimization with Wix.com Head of Ecommerce Marketing Liat Karpel Gurwicz

Liat Karpel Gurwicz is head of Ecommerce Marketing at Wix. She leads growth and strategic marketing for the Wix eCommerce platform which powers more than 700,000 online stores worldwide. We discuss DTC KPIs, calculating LTV, operating across platforms and store optimization. Check out the Wix.com/ecommerce for the Wix ecommerce school and blog.  This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com Email [email protected] to find out how we can grow your brand's sales using the power of Amazon Advertising, Creative Service and Brand Management. Join the E-commerce Mindset Group https://www.facebook.com/groups/ecommercemindsetgroup/ on facebook to continue the conversation and follow Liran on social media: https://www.facebook.com/lhirschkorn https://www.instagram.com/liranhirschkorn/ https://www.linkedin.com/in/liranhirschkorn/ For inquiries on inventory financing for your Amazon/ecommerce business, or if you are looking to sell your Amazon business over $1mm in revenue, email [email protected] Join the Amazon Sellers club on clubhouse!