#90 Jordi Bron - Effectieve content repurposing & moderne B2B marketing

from Jerrel Arkes Podcast - B2B Marketing · host Jerrel Arkes

In deze aflevering van de Inbound4Cast praat ik met Jordi Bron over effectief content hergebruiken en over hoe moderne B2B marketing eruit ziet.Vragen die we beantwoorden:Wat is het verschil tussen demand generation en lead generation?Hoe kun je de pipeline velocity metric gebruiken?Wat is buyer enablement?Hoe pas je AI toe in marketingprocessen?Wat zijn de uitdagingen bij content hergebruiken?Hoe bouw je met video en podcasts relaties op?Hoe meet je de prestaties van marketing?Hoe claim je thought leadership? Hoe combineer je online en offline marketing?Hoe bouw je een duurzame marketingmachine?Wat zijn de valkuilen bij lead generatie?Hoe maak je content creatie efficiënter?Hoe bouw je een marketing team op?Wat is de rol van marketing en sales?

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#90 Jordi Bron - Effectieve content repurposing & moderne B2B marketing

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