91 - From Marketing to Vice President: Leading One of Canada's Largest Health Networks with Rochelle Hildebrand

Rochelle Hildebrand didn't come up through the clinical ranks, she came in through marketing and communications and now oversees five divisions as Vice President of EHN Guardians and Outpatient Services, part of a network that has grown from a handful of employees to over a thousand in just over a decade. Kari and Rochelle dig into why clinical excellence and business leadership are two different skill sets, how EHN built a diversified revenue model that keeps expanding access to care, and what it actually takes, as a leader and as a person, to stay grounded while helping run an organization at that scale. Key Topics Discussed: How Rochelle's path to EHN started with her father's treatment centre, and a job she wrote for herself without meaning to Why her dad believed clinicians often struggle to make the leap into business leadership The difference between being an exceptional clinician and being an exceptional leader Growing from 4–5 employees to over 1,000 in just over ten years The two-part role of a leader: making today great, and building toward the future How EHN diversified its revenue streams from mostly private-pay to mostly third-party funded The shifting relationship between employers, mental health, and the workforce of the future A simple framework for leaders who notice someone on their team is struggling Who protects the people at the top, and why peer relationships matter so much Rochelle's vision for the future of mental health care in Canada Rochelle's story is a reminder that leadership doesn't have to come from the path you expected, and that the people who build resilient organizations aren't the ones with all the answers, they're the ones willing to keep asking the right questions, of their teams and of themselves. If this episode had you thinking about who's supporting you while you support everyone else, that's exactly the work we do inside the Anchored Leadership Academy. The next cohort of the Anchored Leadership Academy opens this fall.   Listen and subscribe on Apple Podcasts or Spotify - start building a business that works for you, not just because of you.   Connect with Rochelle and learn more about her incredible work here: Rochelle Hildebrand is the Vice President of EHN Guardians and Outpatient Services, overseeing EHN Guardians Nanaimo, EHN Guardians Rockies, EHN Guardians Gateway, EHN Guardians Atlantic, and EHN Online. She began her journey with EHN in 2014 in the marketing department and has progressed through successive leadership roles. Rochelle holds extensive experience in digital care expansion and implementing Measurement-Based Care. She is dedicated to team building and creating supportive environments for staff. Rochelle believes in empowering teams to deliver exceptional care to clients and families.   Links: EHN Guardians EHN Online EHN Canada   EHN Guardians Social: EHN Guardians IG EHN Guardians LinkedIN EHN Guardians Facebook   EHN Canada Social: EHN Canada IG EHN Canada LinkedIN EHN Canada Facebook Work with Kari:  Anchored Leadership Academy Private Business and Leadership Coaching Contact Kari Lotzien | Be the Anchor:  Website: BeTheAnchor.ca Facebook: BeTheAnchorLtd Instagram: BeTheAnchor.ca Linked In: Kari Lotzien Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.