#91 George Mattson, Wheels Up: The integrated customer experience

In this episode, we sit down with George Mattson, CEO of Wheels Up, for a conversation about leading one of the most recognized brands in private aviation. George shares his perspective on building Wheels Up into an aviation solutions company and what sets their model apart in a competitive industry. With his background on the board of Delta Airlines, he offers a unique lens on integrating commercial and private aviation to create a seamless customer experience.We explore the current landscape of private aviation, its opportunities, headwinds, and the strategic thinking behind Wheels Up’s direction. George also opens up about the realities of being a CEO in aviation: what a typical day looks like, how his expectations have evolved, and what leadership means in this fast-moving space. The conversation wraps with his outlook on the future of aviation, including thoughts on advanced air mobility and where innovation is headed.