91 - #MOpsin10 Why the Hate for MQLs is Misplaced

In this week's #MOpsin10, we're digging into a highly debated topic- the MQL. In this ep, we're contesting the popular opinion that "the MQL is dead" and showing you why they're not pointless, just misunderstood and utilized wrong. We want you to stop the hate for MQLs and instead get back to the true roots of a "Marketing Qualified Lead" and why it was developed in the first place.By definition, an MQL is a metric showing a lead who has indicated interest through marketing activities so how can that be wrong if you're setting the right standards? Tune into this quick #MOpsin10 to get back to the basics and understand why your MQL hate is misplaced and where you should maybe be putting in the work to make it great again!