#91. Rebranding and lessons in shifting a story

From Abercrombie & Fitch to Twitter, companies around the globe have rebranded again and again—for better or worse.  Mikey & Molly dive into the good, the bad and the ugly of rebrands to understand WHY a company might rebrand and analyze the opportunities for shifting a brand story.  While a simple logo change might be the perfect design update to keep up with the times, swapping a little blue bird recognized around the globe with a black ‘X’ could lose billions in brand recognition. (Not that we’re calling anyone out…) This is an episode for: Brand messagers, narrative strategists & people still calling Twitter…Twitter.