#91 Why Practitioners Struggle With Sales (And 3 Simple Things That Actually Work)

In this solo episode of Move.Talk.Thrive, Lizzy Dawson explores why the word “sales” feels uncomfortable for many allied health professionals — and why it shouldn’t.Lizzy reframes sales as clear communication, education, and advocacy for client outcomes, explaining that practitioners are already “selling” every time they help families understand what they’re seeing, why it matters, and what the next step should be.Lizzy’s Simple 3-Step Communication FrameworkLizzy shares a practical formula practitioners can use during sessions or assessments to communicate recommendations clearly:1) Lead with what you seeStart with a clear observation.2) Explain the impactHelp parents understand why this observation matters.3) Give a clear recommendationOffer a specific plan for intervention.Stay Connected with Move.Talk.ThriveIf this episode resonated with you, share it with a colleague who works in early learning settings.Follow us on Instagram → @movetalkthriveWatch full episodes on YouTube → Move.Talk.ThriveConnect with UsEmily MackieWebsite: www.emilymackie.com.auInstagram: @emilymackie.speechieLizzy DawsonWebsite: www.lizzydawson.com.auInstagram: @lizzydawson_