#91: Your Name Sucks, with Alexandra Watkins

Is your company or product name hurting your bottom line? Alexandra Watkins is one of a handful of naming experts and shares her tips on what to do and not do in naming and how to make your customers smile instead of scratch their heads in confusion, or worse. Alexandra Watkins is Chief Executive Boss Lady of Eat My Words, a branding firm. For more than a decade, she and her firm have created love-at-first sight brand names for clients including Amazon, Google, Frito-Lay, and Disney. Learn more about your ad choices. Visit megaphone.fm/adchoices