92. How To Implement Personalized Marketing Into Your Business

Have you ever wondered why Spotify Wrapped is so successful? What about the personalization of a company like Oura? There's a reason why we love to take Personality tests so much, and why personality testing is a $500 million industry, with an annual growth rate estimated at 10% to 15%. In this episode, I go into the success of personalization, and how to apply this type of segmentation into your business. Resources mentioned: Harvard Business Review Article TryInteract - Quiz Builder FloDesk - for email marketing & segmentation Client Journey Module on The Friday Society MembershipDownload my app! It's a free marketing coach in your pocket. To keep up with me on instagram, follow me @alexagrowmybusinessTo join the The Friday Society Membership, click here To join my newsletter for free marketing advice, click hereTo view all of my free resources, click here!