EPISODE · Oct 23, 2025 · 13 MIN
92: How to Land UGC Brand Deals Without a Large Following
from The Travel Creator: Tips For Travel Influencers · host Laura Haley
Think you need 100K followers to land paid brand deals? Think again. In this episode, I’m breaking down the exact system I use to work with brands and make money through UGC — even without a massive audience. Today we’re diving into one of my favorite topics — how to land brand deals without a huge following. Whether you’re just starting out as a content creator or looking to grow your paid partnerships, this episode is packed with actionable steps to help you start pitching and landing deals today.Here’s what we cover: Why clarity in your niche matters (luxury traveler vs. hostel hopper — pick your lane!) How to build a portfolio that sells even if you’re new or have zero followers Setting up your landing page the right way for SEO My exact pitching spreadsheet setup to organize your brand outreach How to write custom openings that actually get responses Using mail merge to scale your outreach without losing that personal touch Why volume and follow-ups are key to landing paid brand deals How UGC content can be your secret weapon for consistent incomeTools + Programs Mentioned:Bento — the email tool I use to manage my pitching system. Grab my affiliate link below for an exclusive discount!Maddy Garrett’s UGC Program — my go-to resource for creators wanting to master UGC and start landing paid brand deals. Get 10% off when you use code LAURA10 (link below 👇).Sign up for my newsletter, the Content Compass, the weekly newsletter for travel creators who are already landing brand deals and are ready to build the business behind their content.Get five shifts that will take you from travel creator to business owner with actionable next steps included. AND two private podcast episodes. Get the Creator to CEO Playbook for $5Say hi on InstagramJoin Us 👉 The Travel Creator Business Plan Community!The only business-building community designed specifically for travel creators. You’ll get: ✔ monthly business systems ✔ coworking + Q&A calls ✔ a private community of creators building real businesses ✔ guidance to help you move from “content machine” to “CEO energy”Sign Up HERE
What this episode covers
Think you need 100K followers to land paid brand deals? Think again. In this episode, I’m breaking down the exact system I use to work with brands and make money through UGC — even without a massive audience. Today we’re diving into one of my favorite topics — how to land brand deals without a huge following. Whether you’re just starting out as a content creator or looking to grow your paid partnerships, this episode is packed with actionable steps to help you start pitching and landin...
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92: How to Land UGC Brand Deals Without a Large Following
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