92. Linda Dauriz - Tiger of Sweden / The dynamic world of fashion and retail

Welcome to an exhilarating new episode of Retail & Fastighetspodden, where we delve into the pulsating heart of urban development and the fashion industry's transformative role in it! "You reap what you sow," they say, but can we truly cultivate thriving cities and buzzing meeting places without dynamic ground floors pulsating with life?  In this captivating episode, we're not just talking about trade; we're diving into how it breathes life into our cities, creating vibrant, magnetic hubs of human connection. Imagine the bustling streets, the kaleidoscope of storefronts, each telling a story - this is where fashion meets urbanity, crafting the future's cityscapes.  We will investigate the challenges of building successful fashion brands in a world marked by uncertainties such as war, pandemics, and rapid technological development. How is fashion retail affected by inflation and global competition, changing consumer behaviors, and the increasing demand for personalized shopping experiences? Is there still a place for physical stores in the future, or will all trade be digital?  What is the recipe to build a profitable and successful fashion brand?   To answer all these questions, we have invited Linda Dauriz, CEO of Tiger of Sweden. Linda, a prominent leader in fashion, shares her experience and insights on how to succeed in a fast-moving and competitive industry. Get ready for an exciting discussion about the future of the fashion industry!