#92: Personal ABM, with Kristina Jaramillo

There's more than one type of ABM. Today's ABM is usually martech based and done in mass. On this episode of the If You Market podcast Kristina Jaramillo talks with us about real ABM, that's old school retro and highly effective Personal ABM. Kristina Jaramillo, President of Personal ABM and Partner at Stop the Sales Drop, helps marketers increase their influence over revenue with a personal account-based approach that wins, protects and expands status quo accounts. Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode metadata supplied by the publisher feed · Published Aug 11, 2020

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#92: Personal ABM, with Kristina Jaramillo

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