EPISODE · May 13, 2025 · 40 MIN
#93 How To Convey Expertise with Shaté Hayes
from The Irresistible Marketing Pod · host Isa Gautschi, The Marketing Confidence Cheerleader & owner of M.Isa Messaging
If your About page is just a bullet point list of your qualifications, you’re leaving money on the table. In this episode, Shaté Hayes, founder & CEO of Career Steward, Inc., shares practical tips for taking radical ownership of your story and sharing it so powerfully, it blasts open opportunities. You’ll learn: 🖋️ How to convey expertise- ethically 🖋️ How to identify the strongest parts of your story to share in your marketing 🖋️ How to use data to combat your imposter syndrome 🖋️ Why negative self-talk can sink your messaging 🖋️ How to get better stories 🖋️ How to message through a major career (and identity) change Clear your opportunity blocks! 🍓Check out Shaté’s free resource to help clear opportunity blocks, take action, and love your work again. Follow Shaté 🍓careersteward.co 🍓LinkedIn Work With Me 🍓 Join The Squad 🎉 🍓 Work with me 1:1 🍓 Pick my marketing brain over a complimentary ☕ Zoom Coffee ☕ (limited to 1 per person) Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter Follow Me 🍓 Follow me on YouTube:@marketingconfidencecheerleader 🍓 Follow me on Insta:@marketingconfidencecheerleader 🍓 Follow me on TikTok:@confidencecheerleader Email Me 🍓[email protected]
What this episode covers
If your About page is just a bullet point list of your qualifications, you’re leaving money on the table. In this episode, Shaté Hayes, founder & CEO of Career Steward, Inc., shares practical tips for taking radical ownership of your story and sharing it so powerfully, it blasts open opportunities. You’ll learn: 🖋️ How to convey expertise- ethically 🖋️ How to identify the strongest parts of your story to share in your marketing 🖋️ How to use data to combat your imposter syndrome 🖋️ Why negative self-talk can sink your messaging 🖋️ How to get better stories 🖋️ How to message through a major career (and identity) change Clear your opportunity blocks! 🍓Check out Shaté’s free resource to help clear opportunity blocks, take action, and love your work again. Follow Shaté 🍓careersteward.co🍓LinkedIn Work With Me 🍓 Join The Squad 🎉🍓 Work with me 1:1🍓 Pick my marketing brain over a complimentary ☕ Zoom Coffee ☕ (limited to 1 per person) Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox 🍓 Join my newsletter Follow Me 🍓 Follow me on YouTube:@marketingconfidencecheerleader🍓 Follow me on Insta:@marketingconfidencecheerleader🍓 Follow me on TikTok:@confidencecheerleader Email Me 🍓[email protected]
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#93 How To Convey Expertise with Shaté Hayes
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