EPISODE · May 22, 2026 · 22 MIN
93 - How To Fill Your Program When You're Selling To Consumers (Not Coaches)
from The Program Design Podcast · host Lauren Monique
Selling to businesses and entrepreneurs is not the same as selling to consumers.It's just not!But so many of us are in programs learning from coaches who have always sold to... Coaches.Or at least, have always sold to businesses and entrepreneurs. Selling to a consumer, "B2C" (business to consumer, instead of B2B, business to business), might feel harder, but it doesn't have to be. You might just need strategies specific to that industry. In this episode, you'll hearHow I learned this the hard way, and why selling B2B just isn't the same as B2CThe Top 3 Drivers: What they are and why your offer needs to hit at least one The shift that helped my client go from getting "crickets" on her emails to filling her program with 20 clientsWhy most of us are solving "important" problems, but they end up saying "not right now"... and what to do instead.Did you find this episode helpful? Leave us a review - Lauren reads and appreciates each and every one!Connect with Lauren on Instagram @laurenmonique.business
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What this episode covers
Selling to businesses and entrepreneurs is not the same as selling to consumers. It's just not! But so many of us are in programs learning from coaches who have always sold to... Coaches. Or at least, have always sold to businesses and entrepreneurs. Selling to a consumer, "B2C" (business to consumer, instead of B2B, business to business), might feel harder, but it doesn't have to be. You might just need strategies specific to that industry. In this episode, you'll h...
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93 - How To Fill Your Program When You're Selling To Consumers (Not Coaches)
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