#93: Sales Enablement Checklist, with Jen Spencer

What if marketing didn't help sales? Jen Spencer believes marketing works for sales and along with lead generation marketing needs to be practicing sales enablement. What's that mean? In this episode of the If you Market Podcast Jen gives us...

Episode 93 of the If You Market podcast, hosted by Sky Cassidy (CEO) of MountainTop Data, titled "#93: Sales Enablement Checklist, with Jen Spencer" was published on August 18, 2020 and runs 61 minutes.

August 18, 2020 ·61m · If You Market

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Summary

What if marketing didn't help sales? Jen Spencer believes marketing works for sales and along with lead generation marketing needs to be practicing sales enablement. What's that mean? In this episode of the If you Market Podcast Jen gives us the steps and steps and processes to maximize marketing's impact on sales. As Vice President of Sales and Marketing, Jen Spencer leads SmartBug’s sales, marketing, and brand strategy. Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode Description

What if marketing didn't help sales? Jen Spencer believes marketing works for sales and along with lead generation marketing needs to be practicing sales enablement. What's that mean? In this episode of the If you Market Podcast Jen gives us the steps and steps and processes to maximize marketing's impact on sales. As Vice President of Sales and Marketing, Jen Spencer leads SmartBug’s sales, marketing, and brand strategy. Learn more about your ad choices. Visit megaphone.fm/adchoices

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