#93 - Stop Chasing Likes and Start Driving Meaningful Sales with Karen McCarthy

Are you ready to transform your social media strategy from chasing likes to driving meaningful sales? Join us as we sit down with Karen McCarthy, a social media marketing coach who transformed scepticism into success. Karen shares her evolution from a reluctant marketing student to a values-driven social media expert, sharing practical insights on aligning your online efforts with the buyer's journey. From navigating the chaos of international interviews post-9/11 to blending creativity and business in France, Karen's experiences highlight the magic that can unfold when you embrace unexpected opportunities. Karen opens up about the profound impact of personal challenges, from the heartache of losing a pet during the pandemic to finding resilience through creative growth. Get ready to discover how nurturing your existing followers and valuing each one as an individual can lead to sustained business growth. Forget likes and comments; it's time to focus on what really drives your business forward. Tune in now and learn how you can connect with your audience on a much deeper level. Key points throughout include:  An accidental stumble into the world of marketing Taking the leap: Joining Disney France's marketing team Personal writing: Bridging the gap between marketing and creativity Growing creative projects and a following through Instagram Converting potential clients into happy paying customers Can a routine be the death of creativity? Navigating the throes of grief: Coping with the loss of a beloved pet Instagram's community power: Forging bonds through shared interests Five immediate actions to change your approach to social media Aligning content with the buyer's journey for business success  Embracing individual journeys and trusting the process of audience engagement "You need to come to terms with the fact that you may not get the likes or comments you think you should, but you'll get the sales you want. There's a real perspective shift when you realise you're playing the wrong game." – Karen McCarthy. Get connected with Karen McCarthy: https://www.linkedin.com/in/karen-mccarthy-socialmediastrategist/ https://www.thesimplifiedsocialmedia.com/   SIGN UP NOW FOR KAREN'S FREE COURSE: THE SIMPLIFIED CONTENT CREATION METHOD https://www.thesimplifiedsocialmedia.com/free-course Get connected with host Finola Howard: https://www.finolahoward.com/ https://www.linkedin.com/in/finolahoward/ https://www.instagram.com/thisisfinolahoward https://www.facebook.com/thisisfinolahoward https://www.youtube.com/c/howgreatmarketingworks https://www.twitter.com/FinolaHoward