#94 Peter Bronkhorst - Community-led Growth als ultieme B2B marketing strategie

from Jerrel Arkes Podcast - B2B Marketing · host Jerrel Arkes

In deze Inbound4Cast praat ik met Peter Bronkhorst van Gewoon Media. Hij geeft zijn visie op community-led growth. De volgende vragen worden in deze aflevering beantwoord:- Wat betekent de term 'community-led growth'?- Hoe onderscheidt community-led growth zich van regulier commercieel ondernemen? - Wat is het verschil tussen een Facebook-groep en een echte community volgens Peter?- Hoe kun je als bedrijf community-led growth faciliteren? - Waarom wordt video content steeds belangrijker voor bedrijven?- Wat vindt Peter van het gebruik van AI voor content creatie? - Wat is het voordeel van organische contentverspreiding boven betaalde distributie?- Hoe kunnen B2B bedrijven leren van community-led growth? - Hoe meet je het succes van een podcast? - Wat maakt content 'oprecht' volgens Peter?- Wat zijn de overeenkomsten tussen community-led growth en contentmarketing?- Welke ontwikkelingen voorspelt Peter voor 2024?- Hoe ziet de ideale community eruit volgens Peter?

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This episode was published on December 13, 2023.

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