947: Maximizing Abandoned Cart Value with Adam Robinson, Retention.com

Maximizing Abandoned Cart ValueAdam Robinson, Retention.com – The Sharkpreneur podcast with Seth Greene Episode 947 Adam RobinsonA former finance professional at Lehman Brothers, Adam Robinson's career took an unexpected turn after the 2008 financial crisis. Inspired by his roommates who had created Vimeo in their shared apartment, Adam embraced his inner marketing wizard and set his sights on a new adventure, launching Robly, an email marketing company. With no prior tech background, he grew the bootstrapped startup to $5M in revenue in just two years, earning it the #1 spot in customer satisfaction.As an iconoclastic thought leader, Adam has always been on the lookout for groundbreaking ideas. When a cutting-edge identity resolution feature he added to Robly gained immense user interest, he seized the opportunity to pivot. With an 8-figure exit, he founded GetEmails in late 2019, later rebranding it as Retention.com. Today, the company stands as a testament to Adam's innovative spirit, transforming anonymous website visitors into authenticated first-party data and unlocking unparalleled high-ROI marketing flows, all powered by a lean team and zero external funding. Listen to this informative Sharkpreneur episode with Adam Robinson about maximizing the value of an abandoned cart.Here are some of the beneficial topics covered on this week’s show:- How 85% of people who leave things in their cart aren’t signed in customers.- How the average cookie length is now seven days which means people aren’t logged in for as long anymore.- Why delivering amazing results to customers leads to acquiring more customers.- How sending a text that links back to a product your customer was looking at will likely get that customer to make the purchase.- Why you do have to be much more careful with your SMS marketing. Connect with Adam:Guest Contact Info Links Mentioned: retention.com  Learn more about your ad choices. Visit megaphone.fm/adchoices