#95. Building strategic & successful webinars with Kaarin Howard

Kaarin Howard is a B2B marketing professional passionate about building webinars, among other strategic content, for your ICP (Ideal Customer Profile). With a background in marketing events and launching startups, she came into the B2B marketing world ready to wear the 5 (or 50!) hats typically thrust upon them. When Mikey and Kaarin connected on the popular marketing forum, Exit Five, we were excited to hear about the success of her and her team’s webinars. What are key components to consider? How can we collaborate and leverage partnerships? And how do you build intentional, authentic content—not just for the sake of putting out content?  This is an episode for: B2B marketers looking to freshen up their content, brand strategists and Shrek fans.  What's in the Spice Cabinet?? Do you need a B2B marketer community? Check out Dave Gerhardt’s Exit Five!  Kaarin’s walkout song? Smash Mouth’s “All Star” Where to find Kaarin?  LinkedIn 104 Marketers you should be following on LinkedIn Have kids that need some night time chill meditation? Put on Bedtime Explorers  Non-work related listening Andrew Huberman’s Huberman Lab podcast Regrets from my 20s (Kaarin’s friend!)  Parting advice from Kaarin: “Test everything. If you have an idea, but you don't know, you don't have, the data—just do it and see if it works. And if it doesn't, that's totally fine. Like, ideally, you didn't lose a lot of money on it. But you know, test and test and figure it out and just run with what what is working.”