#95 How to bring in more focus into your sales activities with Stephan Grimm, VP of Sales EU at Fleet Compleet

Stephan is leading a sales team of 50+ sellers in 13 European countries. There are huge cultural differences in those countries but one thing he finds important for everybody: Focus on those activities that have the most impact. He thinks salespeople should spend time thinking about their approach and targets so that they have maximum impact. How to do that? Listen in.