95. Into The Storm

With the rise of social media and internet, people are more critical nowadays of what is truly authentic. For entrepreneurs, authenticity is what attracts clients and customers. In this episode of What's Working Now? Katie interviews Michael Rhoads in an eye-opening conversation about how being authentic can strengthening your marketing technique and strategies. Mike also talks about their patent pending technology that could help update the sewerage and plumbing system repair industry.  Key Takeaways from this episode:Transitioning from oil fields to marketingKey levers for local entrepreneursClassic marketing techniques and processesBeing authentic and pulling back the veilOn balance and priorities: faith, family, and businessAbout Michael Rhoads:After accumulating extensive experience in the oilfield industry, where he endured grueling schedules, high-pressure situations, and a nomadic lifestyle, Mike determined it was time to prioritize his familial connections. Consequently, he embarked on a new path, investing his time and resources into establishing As Prescribed Media, a thriving marketing company. Through this venture, Mike, along with Syd, discovered the means to pursue substantial investments within the North Carolina Region. In addition to his entrepreneurial pursuits, Mike has held pivotal roles as a Business Development Manager and Marketing Manager for Sewer Daddy, the premier trenchless sewer line repair company in the Northeast. His contributions to the organization have been instrumental in solidifying its position as a leader in the industry. Apart from his professional endeavors, Mike remains steadfast in his faith, blessed with a loving spouse and two exceptional children. Driven by an innate passion for the great outdoors, he seamlessly integrates these personal values and experiences into every investment project. Connect with Mike Rhoads:The Rhoads To Success Podcast: www.rhoadshomebuyers.comTwitter: https://twitter.com/mikerhoads48Instagram: https://www.instagram.com/michaeljrhoads/About Katie Richardson:Katie, once a girl who just liked to have fun, transformed into a globally recognized designer and entrepreneur. With expertise in woodworking, welding, drawing, and sewing, she crafted her own path. Despite initial doubts and imposter syndrome, Katie defied expectations by establishing Puj, a business that now boasts its products in 2,000 US stores and 26 countries, delighting over 1 million customers worldwide. Her greatest aspiration is to inspire women across the globe. Renowned shows like the Ellen Degeneres Show, Rachael Ray Show, Today Show, and Entrepreneur Magazine have featured her, while influential figures like Martha Stewart, Matt Damon, Camilla Alves, Mario Lopez, Robert Downey Jr., Kourtney Kardashian, Bill & Giuliana Rancic, and Pam Beesley have embraced her products. Today, Katie is a coach, mother of four, wife, author, and powerful speaker.To connect with Katie:Website: https://katierichardson.com/ LinkedIn: https://www.linkedin.com/in/katie-richardson-creatorApple Podcasts: https://podcasts.apple.com/us/podcast/whats-working-now/id1515291698BuzzSprout: https://www.buzzsprout.com/1847280Spotify: https://open.spotify.com/show/2kV8cL7eTZ70UAXMOtcBbr