953: High SKU Shopify Store Secrets with Lauren Petrullo

High SKU Shopify Store SecretsLauren Petrullo, Mongoose Media – The Sharkpreneur podcast with Seth Greene Episode 953 Lauren PetrulloLauren Petrullo is an award-winning marketing expert, digital marketing and ecommerce consultant, and successful multi-founder. As the CEO and Founder of digital marketing agency, Mongoose Media, Lauren drives brand growth in the baby, beauty and food space. She is also the owner of three brands in those spaces herself: eco-conscious baby swimwear brand Beau & Belle Littles, skincare products Asian Beauty Essentials, and ceremonial grade matcha brand, Shade Matcha. As a member of the prestigious Leaders Network at Meta (formerly Facebook), she is a social commerce and Meta ads expert who turns $5k in ad spend into $500k in sales. Lauren has been featured in Yahoo!, Thrive Global, Refinery29, Shopify, Advertising Week, ComputerWorld and Ticker News. She is an instructor at premier online community of marketing professionals DigitalMarketer, and she is the winner of Prism’s Top 100 Marketing & Advertising Leaders, dotCOMM SEO Creativity & Excellence Awards, and Marcom's Advertising & Communication Award. She is a sought-after speaker, podcast guest and consultant on social commerce and Meta advertising. Listen to this informative Sharkpreneur episode with Lauren Petrullo about high SKU Shopify store secrets.Here are some of the beneficial topics covered on this week’s show:- How it’s important to utilize upsell and cross-sell paths for each category of SKU.- Why you should have a smart search integration to your store.- How Shopify is the easiest and most cost-effective solution for many brands.- Why sellers should have SEO initiatives through Pinterest and blogs.- How sellers must be aware of third-party changes that make a drastic impact to current marketing efforts. Connect with Lauren:Guest Contact InfoTwitter @MongooseMediaUSInstagram @mongoosemedia.usFacebook facebook.com/MongooseMediaLLCLinkedIn linkedin.com/company/mongoosemedia Links Mentioned: mongoosemedia.us  Learn more about your ad choices. Visit megaphone.fm/adchoices