96 Ask Don't Tell with Sherran Bard : Dentistry Uncensored with Howard Farran

Sherran Bard, founder of Dental Practice By Design, explains her humble industry beginnings, why she needed to write her book, and how to ask your patients the right questions!   Sherran Bard was born and raised in Texas. She worked in Dentistry for over 30 years as a Team member and Consultant. She currently owns Dental Practice by Design, an onsite consulting company based in Texas.   When she began as an assistant, she was told she would basically be a janitor for the dentist and the patient; picking up and cleaning up every mess made. Immediately she began to study how to be much more than a janitor to the dentist and patients. She worked for that dentist for seven years before transitioning to another practice. The dentist there encouraged team training and growth. He was a CE junky. Her and the dentist began to work with a consultant.    She then learned to talk to the patients and ask what they wanted, rather than telling them. She has since retired from the practice atmosphere and has started teaching practices how to grew to $2M a year, working 10-12 day months and with 4 team members. She integrates a bonus system for the practice, equally sharing a calculated monthly amount to reflect their production and collection averages.    Sherran explains "It's my time to give back." so she's just released a book titled Successful Conversations, Successful Practices, available here:   https://www.tatepublishing.com/bookstore/book.php?w=978-1-63449-881-4      "We are not destined to take our gifts to the ground with us when we die. We should leave the seeds here for the future and include directions concerning the planting and harvest."   Sherran Strong Bard   WWW.DentalPracticebyDesign.com   [email protected]     979-255-2566 Personal cell