96. Building A Word Of Mouth Engine

The trends and favored platforms in marketing have changed over the years but the principles remained the same. So what's working now in Marketing, and how do we take advantage of the opportunities of these new platforms? In this episode of What's Working Now? Katie talks to Sujan Patel of Ramp Vetures and the founder of Mailshake. Sujan tackles key elements in marketing and leveraging the power of word-of-mouth by way of current social media platforms to make a marketing funnel.    Key Takeaways from this episode:Taking out the unnecessary steps and distractionsMaximizing word of mouth from aha momentsOn emotional triggers, monitoring the flow, and user feedbackTrends and opportunity costsLearning to say 'NO' more than saying 'YES'About Sujan Patel: A veteran SaaS marketing leader with 15+ years’ experience, Sujan Patel has helped hundreds of companies – from emerging startups to Fortune 500 leaders – to create growth strategies that have generated massive increases in traffic and revenue. In addition to consulting work through his SaaS marketing agency, Web Profits Sujan owns and operates multiple SaaS businesses, including Mailshake and Right Inbox. Sujan got his start online in the early 2000s as an eCommerce founder. Despite his first site’s eventual failure, Sujan was able to translate the lessons he’d learned about SEO and generating traffic to his second venture – the digital marketing agency Single Grain, which he exited in 2013 after growing the company’s annual revenues to $3M+. He founded Mailshake – initially ContentMarketer.io – in 2015, and has since grown the company to 20+ employees and a sustained 2X year-over-year growth rate. Discovering his innate strengths of growing businesses by improving product, accelerating growth through marketing and sales, and creating brands that generate word-of-mouth interest drove Sujan to begin acquiring and developing B2B SaaS companies, such as Voila Norbert and Right Inbox. Having learned what it takes to succeed in SaaS business the hard way, Sujan has made it his mission to share everything he’s learned throughout his career. His book, 100 Days of Growth, has sold 50,000+ copies over the last five years, while his blog and more than 100 conference presentations have given him a platform for sharing everything he knows. Outside of the office, Sujan is a dedicated husband, father of three, and adrenaline junkie who can be found racing cars and motorcycles at tracks around his current hometown of Austin, TX.Connect with Sujan Patel:LinkedIn: https://www.linkedin.com/in/sujanpatelWebsite: https://sujanpatel.com/ About Katie Richardson:Katie, once a girl who just liked to have fun, transformed into a globally recognized designer and entrepreneur. With expertise in woodworking, welding, drawing, and sewing, she crafted her own path. Despite initial doubts and imposter syndrome, Katie defied expectations by establishing Puj, a business that now boasts its products in 2,000 US stores and 26 countries, delighting over 1 million customers worldwide. Her greatest aspiration is to inspire women across the globe. Renowned shows like the Ellen Degeneres Show, Rachael Ray Show, Today Show, and Entrepreneur Magazine have featured her, while influential figures like Martha Stewart, Matt Damon, Camilla Alves, Mario Lopez, Robert Downey Jr., Kourtney Kardashian, Bill & Giuliana Rancic, and Pam Beesley have embraced her products. Today, Katie is a coach, mother of four, wife, author, and powerful speaker. To connect with Katie:Website: https://katierichardson.com/ LinkedIn: https://w