#96: Don't Market Snow to Eskimos, with Bill Cates

What this episode covers

Is your marketing relevant to your customers, or are you marketing snow to Eskimos? On this episode of the If You Market podcast we talk with Bill Cates about how to target and market to your audience in ways that make you not relevant-ish but radically relevant. We cover the basics, strategies, tactics, and more. It's all about how to narrow your target enough to provide relevant messaging. Bill Cates, is a referral marketing expert at Referral Coach International. Learn more about your ad choices. Visit megaphone.fm/adchoices

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Frequently Asked Questions

How long is this episode of If You Market?

This episode is 52 minutes long.

When was this If You Market episode published?

This episode was published on September 8, 2020.

What is this episode about?

Is your marketing relevant to your customers, or are you marketing snow to Eskimos? On this episode of the If You Market podcast we talk with Bill Cates about how to target and market to your audience in ways that make you not relevant-ish but...

Can I download this If You Market episode?

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