96 Get Tagged All the Time: How to Become the Person People Recommend w/ Laurie Macpherson

In this episode of The Buffalo Sessions, Jamie Stewart chats with Laurie Macpherson about LinkedIn, visibility, positioning and how to become the person people recommend.Laurie shares why so many people hide behind vague messaging, why waiting for a new website can become procrastination, and how to use LinkedIn to build trust, connection and opportunity.We talk about personal content, getting tagged, building your network before you need it, dealing with criticism, and why people need to understand “why you” before they can confidently recommend you.This is a brilliant episode for senior people looking for their next role and business owners, consultants, coaches, career professionals and anyone who wants to be more visible without becoming someone they are not.In this episode:00:00 Introduction01:04 What Laurie does02:34 What people are doing wrong on LinkedIn04:07 Procrastination, websites and fear of rejection05:28 Why personal content works07:38 Laurie’s client success stories13:03 Sharing strong opinions and content ideas14:16 Dealing with criticism and trolls17:04 Why we need to celebrate success more19:13 How much time Laurie spends on LinkedIn20:22 Using LinkedIn to make introductions24:21 Laurie’s career positioning work31:19 Why you need a network before you need it33:52 Using LinkedIn to grow your business36:33 Why people need to be good at what they do40:05 Niching and choosing better clients44:00 What’s next for Laurie47:05 Laurie’s biggest LinkedIn tip49:02 Laurie’s offers and how to work with herConnect with Laurie MacPherson on LinkedIn here https://www.linkedin.com/in/lauriemacFind out more about Circle Networkshttps://circlenetworks.co.uk