#96 How to improve your sales/marketing/customer success by making hypothesis testing an integral part of the organisation with Rouven Mayer, CRO at bexio

Rouven built sales at bexio and is now leading marketing, customer success and sales. He has some ideas on how to align marketing and sales and even more importantly improve his organisation through constant testing. The salespeople for instance are testing at least 3 hypotheses every year. It is one of their Key results. How such a test can look like, you will be hearing from Rouven in this episode. Happy learning!