96: {Interview} Emotions and Money: A Deep Dive with Erika Wasserman, CFT-I

Text me!Does money trigger all kinds of emotions for you? Whether it's your personal finances or business finances the reality is that it exists and money is part of our every day lives. So let's talk about the money honey!!Today, I sit down with Certified Financial Therapist, Erika Wasserman CFT-I. In this conversation, Erika shares her journey from a corporate career to becoming a certified financial therapist. She discusses the importance of understanding one's relationship with money, the emotional aspects tied to financial decisions, and the necessity of open communication about finances in relationships. Erika emphasizes the need for financial acumen for everyone and provides insights on how to navigate money conversations, especially in couples. The discussion highlights the transformative moments in financial therapy and the importance of storytelling to foster understanding around financial values.takeawaysErika's journey reflects the ups and downs of life.Financial therapy addresses emotional aspects of money.Open communication about finances is crucial in relationships.Understanding financial values can prevent conflicts.Everyone has a relationship with money that needs nurturing.Financial education should start early in life.Storytelling can help ease money conversations.Couples often have different financial backgrounds and values.It's important to be patient in finding your purpose.Aha moments in therapy can lead to significant breakthroughs.Erika Wasserman is CEO of Your Financial Therapist, which she founded in 2019. As a Certified Financial Therapist CFT-I™, a sought-after certification held by only 70 people in the world, she combines her education in finance and international economics with her passion for helping others, empowering individuals, couples, and companies to reshape the way they think about money.Erika is the creator of Let’s Talk Finances Financial Wellness Conversation Cards which allows people to explore the topic of money with 50 thought provoking questions. Erika earned a Bachelor of Business Administration (BBA) degree from the University of Florida, as well as a graduate Certificate in Financial Therapy from Kansas State University.Support the showLINKS TO FREEBIES BELOW: WEEKLY NEWSLETTER where I share all the tips and tricks on how to grow organically online HERE If you are interested in sponsoring the show, send me a DMABOUT THE HOST: Former Executive Recruiter turned Digital Marketing Expert & Entrepreneur.  I'm here to show you that you can do it too! I help small business owners to start, grow and scale their personal brand and business online through social media. In 2021 I launched ChilledVino, my patented wine product and in 2023 I launched The Caroline Pennington Show Podcast and in 2025 I launched my Digital Marketing Agency called CPM. I live in South Carolina with my husband Gary and 2 Weimrarners, Zena & Zara. This podcast is a supportive and inclusive community where I interview and bring women together that are fellow entrepreneurs and workplace experts. We believe in sharing our stories, unpacking exactly how we did it and talking through the mindset shifts needed to achieve great things.Let's connect further!!LinkedIn HERE IG @cpennington55 FB HEREChilledVino HERE