#96 Isar Meitis - AI Use Cases for B2B Marketers in 2024

In this episode of the Inbound4Cast, I talk to Isar Meitis about how to use AI for B2B marketing. Isar answers the following questions:- What tasks does Isar think AI excels at for ideation?- How can AI be used for strategic conversations?- How does Isar use AI for data analysis? - What does Isar say is a common problem with data in marketing?- How can AI help with qualitative data analysis?- What example does Isar give of using AI for comparison of landing pages?- What does Isar think will happen to organic traffic and SEO in the next couple years?- How might AI impact B2B sales calls? - How could AI be used to personalized website content for each visitor?- Why does Isar think Google will eventually win the AI race? - What was Isars analysis of why Google launched the different Gemini models?- Why does Isar think developing better than GPT-4 quality is challenging?- What are Isars concerns about the speed of AI advancement?