962: Crafting Brands with Kate DiLeo

Crafting BrandsKate DiLeo, The Brand Trifecta – The Sharkpreneur podcast with Seth Greene Episode 962 Kate DiLeoKate DiLeo is a brand architect, #1 international bestselling author, and the founder of The Brand Trifecta. She is also an “accidental brand strategist” who discovered the power of branding in her first sales job. In the pursuit of making quota, Kate realized she needed to cut through the noise with a message that would compel prospects to want to have a conversation. It was that, or she was out of a job. Kate therefore threw out the complex sales scripts and instead delivered a simple pitch that shared what she did, how she could solve someone’s problem, and how she differed from the competition. The message worked because it gave prospects all the information they needed to take the next step.The success in Kate’s sales job was the catalyst for her career in branding, and it is this same brand pitch that she now teaches through The Brand Trifecta, the top branding SaaS product that has helped thousands of organizations craft brands that bring more prospects to the table, more users who click, and more customers who buy. When she is not partnering with clients to build brands that win more work, Kate teaches at some of the world’s premier marketing conferences and directly mentors startups through more than a dozen global accelerator programs. Listen to this informative Sharkpreneur episode with Kate DiLeo about the power of branding.Here are some of the beneficial topics covered on this week’s show:- How entrepreneurs should learn the art of delivering a systematic brand pitch.- Why building brands requires crafting effective pitches.- How an effective pitch doesn’t overwhelm potential clients with too much information.- Why finding ways to generate passive revenue is important for any business venture.- How it’s valuable to document processes and create a brand play book to create consistent results. Connect with Kate:Links Mentioned: katedileo.com Learn more about your ad choices. Visit megaphone.fm/adchoices