#97 Why a multi touchpoint approach is needed for prospecting and sending video messages is not enough with Mattia Schaper, SDR at Salesloft

Mattia is working as an SDR for Salesloft in the DACH market and consistently reached her target last year. Considering the person you need to get the attention of is the VP of Sales or CSO, that is not easy. They not only know all the tricks salespeople apply but also are targeted by more salespeople than others. How you get the attention of busy personas and why video messaging alone is not enough you learn in this episode.