#98: From Kickstarter to $1 Million: How To Turn Pre-orders into Profits (Charisse & Vicky Pasche, Dapper Boi)

Meet Vicky and Charisse, the powerhouse duo behind Dapper Boi, a fashion brand that's rewriting the rules of inclusivity, gender-neutral clothing, and business. From crowdfunding on Kickstarter to generating over $1M in sales, they’ve built a brand that resonates deeply with their audience. But here's the kicker—they didn’t get there by "faking it 'til they made it"—they got real, faced challenges head-on, and built a business that was sustainable from the start. In this episode, Vicky and Charisse break down exactly how they turned a passion project into a thriving business that not only survived the ups and downs but thrived. They’re sharing their growth playbook, and trust me, you won’t want to miss it. Here’s what you’ll learn: How to Use Preorders to Test Your Market and fund production without risking cash flow. Building Urgency with Limited Edition Products to drive sales and repeat business. How to Build an Authentic Brand Story that creates lasting loyalty. Creating a Movement, Not Just a Product to engage your audience beyond just the transaction. Whether you’re in the fashion industry or running a completely different kind of business, the strategies Vicky and Charisse share are ones you can apply immediately. Their story proves that when you stay true to your mission and scale with intention, success is not just a possibility—it’s inevitable. If you want to get inspired AND get sh!t done, subscribe to our Growth Playbooks for weekly, actionable frameworks and strategies to help you scale your business with real results—no fluff, just impact. 👉 Join our Growth Playbooks here: shegetsshitdone.com/join