98. How a Podcast Makes You a Better Networker

A podcast makes it easier for me to network. And networking is probably my favorite part of business! I go to multiple networking events each month, and host my own events, and my podcast is such a key part of it. Podcasts turn that awkward hello into a real relationship because I invite them onto my show to really get to know them! Want to learn how? Listen to this episode! This is why I think every business owner should have a podcast! What we get into:The one line I use to book guests in under a minuteWhy it's not salesy, it's just the fastest way to build a real connectionHow I grew Espresso Podcast Production from zero network in a new city, mid-2020, with cold invitesWhy I started Employee to Boss to meet people, not to get downloadsFacebook groups then, Threads now — where I find guests todayGive and trade: it's not about clients, it's about who they knowWhy guesting will never beat the leverage of hosting your own showEmployee to Boss vs. Podcast Cafe: different goals, same playbookJOIN: The Podcast Cafe Community a private, application-only community for podcasters who already have a show and are done guessing alone. Apply here: https://www.espressopodcastproduction.com/communityConnect with me, Hayleigh Hayhurst:Apply to work with us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/checklistWebsite: ⁠https://www.espressopodcastproduction.com/⁠Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction