98: {Interview} The Power of Core Values in Business with Emily Green

Text me!Never under estimate the weight that core values mean when it comes to running and growing your business. They come into play in marketing, recruiting and in every aspect of growing your business. Today I sit down with serial entrepreneur and expert speaker Emily Green to talk about the importance of having core values in your business. In this conversation, Emily shares her journey from working in large corporate roles to starting her own business, Grace Communications, and eventually transitioning into public speaking. She emphasizes the importance of core values in guiding business decisions and attracting the right clients and team members. Emily discusses how living by these values can create a strong culture and lead to organic growth. She also highlights the significance of authentic connections in public speaking and how her experiences have shaped her new venture.takeawaysEmily's entrepreneurial spirit was influenced by her family's business.She transitioned from corporate roles to starting her own agency.Core values serve as a guiding principle in decision-making.Living core values helps attract the right clients and team members.Public speaking is about connecting with the audience authentically.Volunteering can help build credibility and attract opportunities.It's important to document and coach team members on core values.Walking away from bad clients is empowering and necessary.Attracting clients is more effective than chasing them.Authenticity in public speaking leads to better connections.Emily's website HEREYou can connect further with Emily on LinkedIn HERE or follow her on IG at @emilygreen_1983Support the showLINKS TO FREEBIES BELOW: WEEKLY NEWSLETTER where I share all the tips and tricks on how to grow organically online HERE If you are interested in sponsoring the show, send me a DMABOUT THE HOST: Former Executive Recruiter turned Digital Marketing Expert & Entrepreneur.  I'm here to show you that you can do it too! I help small business owners to start, grow and scale their personal brand and business online through social media. In 2021 I launched ChilledVino, my patented wine product and in 2023 I launched The Caroline Pennington Show Podcast and in 2025 I launched my Digital Marketing Agency called CPM. I live in South Carolina with my husband Gary and 2 Weimrarners, Zena & Zara. This podcast is a supportive and inclusive community where I interview and bring women together that are fellow entrepreneurs and workplace experts. We believe in sharing our stories, unpacking exactly how we did it and talking through the mindset shifts needed to achieve great things.Let's connect further!!LinkedIn HERE IG @cpennington55 FB HEREChilledVino HERE