#98: Is Meta About to Take Away Your Control?

Meta is pushing automation harder than ever — but does that mean manual targeting is disappearing? In this episode, Ashley breaks down the real differences between manual control and Advantage+ AI, when each one works, and why understanding Meta's shift is critical for your ad strategy. You'll learn: 🎯 When Advantage+ actually performs — and when manual targeting still wins 🎯 Why automation isn't always the answer for consistent lead quality 🎯 What would happen if Meta removed manual controls (and how to prepare now) 🎯 How to diversify your ad strategy for 2025–2026 so you stay ahead If you want clarity on what's really changing on Meta, this episode gives you the roadmap. Join the Win With Paid Ads Challenge to test manual vs Advantage+, build stronger retargeting stacks, and future-proof your strategy. Connect with Ashley: Join the Challenge: Win with Paid Ads Challenge Buy the Book: How to Win with Paid Ads Instagram: @ads.with.ashley