#98 Michan Katerbarg - Het opstellen van een B2B marketin...

What this episode covers

In deze aflevering van de Inbound4Cast praat ik met Michan Katerbarg, global marketing manager bij Rollepaal Pipe Extrustion Technology. Michan beantwoord in deze aflevering onder andere de volgende vragen:- Hoe heb je de markt leren kennen?- Hoe heb je het klantenbestand leren kennen? - Hoe wordt de positionering aangepakt?- Gebruik je een specifiek framework voor je marketingdoelen?- Welke marketingsoftware gebruiken jullie nu en waar wil je naartoe?- Welke marketingtactieken zet je in?- Hoe heb je het ideale klantprofiel gedefinieerd?- Hoe segmenteer je de klanten? - Welk % van de markt denk je nu in beeld te hebben?- Hoe ga je de rest van de markt in kaart brengen? - Hoe geef je invulling aan de specifieke onderdelen van je plan?- Hoe behandel je leads met lage intentie? - Hoe meet je de marketing aan verkoop/omzet?- Wat staat er voor 2024 op de planning?- Hoe belangrijk vind je het om verkoop aan marketing te koppelen?

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Frequently Asked Questions

How long is this episode of Jerrel Arkes Podcast - B2B Marketing?

This episode is 1 hour and 14 minutes long.

When was this Jerrel Arkes Podcast - B2B Marketing episode published?

This episode was published on January 10, 2024.

What is this episode about?

In deze aflevering van de Inbound4Cast praat ik met Michan Katerbarg, global marketing manager bij Rollepaal Pipe Extrustion Technology. Michan beantwoord in deze aflevering onder andere de volgende vragen:- Hoe heb je de markt leren kennen?- Hoe...

Can I download this Jerrel Arkes Podcast - B2B Marketing episode?

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